Create exceptional athletic experiences that strengthen athletes, families, and communities through competition, development, and leadership.
About H.A.G.
Built from family. Driven by opportunity.
Heartland Athletics Group creates exceptional athletic experiences that strengthen athletes, families, and communities through competition, development, and leadership.
Who We Are
A regional platform for athletes, families, teams, and communities.
Heartland Athletics Group LLC was created to bring more organized, accessible, and meaningful athletic opportunities to the Heartland region.
H.A.G. is not limited to one sport, one team, one season, or one type of event. We are building a year-round, multi-sport network centered on athlete development, competition, leadership, community partnerships, and local recognition.
Our work is designed to connect athletes, families, coaches, facilities, businesses, and communities through quality athletic experiences.
Multi-Sport
Built to support athletes, teams, and events across different
sports and seasons.
Developmental
Focused on growth, confidence, leadership, character, and
athletic skill-building.
Community-Driven
Connecting local businesses, venues, coaches, families, and
programs.
Year-Round
Creating opportunities beyond one season, one facility, or one
event calendar.
Our Direction
Mission and vision.
These statements guide how H.A.G. evaluates opportunities, partnerships, programs, and long-term growth.
Become the Midwest’s premier youth athletics organization for tournaments, leagues, camps, clinics, and community sporting events.
Our Why
Inspired by family and a passion for youth sports.
Heartland Athletics Group was inspired by our own family’s experience in youth sports.
As parents of children heavily involved in area athletics, we have seen firsthand how valuable sports can be for confidence, discipline, development, leadership, teamwork, and community.
We have also seen the need for more opportunities, stronger connections, and quality experiences for athletes and families across the region. H.A.G. was created to help meet that need.
Heartland Athletics Group is bigger than one team, one sport, or one season. It is about building something that serves families, supports local athletes, and strengthens the sports community throughout our area.
Founded by Justin Hawkins and inspired by family, community, and a passion for youth sports.
Compete. Develop. Inspire.
The principles behind the H.A.G. name.
Our tagline reflects the complete experience we want athletes, families, teams, and communities to gain from H.A.G. programming.
🏆
Compete.
Create organized opportunities where athletes and teams can test themselves, pursue goals, and experience meaningful competition.
📈
Develop.
Build athletic skill, confidence, leadership, discipline, teamwork, character, and understanding through purposeful experiences.
⭐
Inspire.
Encourage athletes, families, coaches, businesses, and communities to believe in what can be built together.
What We Value
How we want H.A.G. to serve the region.
Every program, event, and partnership should contribute to a positive, organized, developmental, and community-centered experience.
🏀
Athlete Development
Opportunities should help athletes improve skills, confidence, decision-making, leadership, and readiness.
👨👩👧👦
Family Experience
Programs should be clearly communicated, thoughtfully organized, and designed with athletes and families in mind.
🤝
Community Connection
Strong local partnerships can create better opportunities, stronger events, and greater regional impact.
📋
Professional Organization
Planning, communication, safety, consistency, and accountability are essential to every H.A.G. experience.
🌎
Regional Opportunity
H.A.G. is working to expand quality athletic opportunities across Quincy and the surrounding Heartland region.
💡
Sustainable Growth
We want to build programs and partnerships that can grow responsibly and serve communities over the long term.
Heartland Athletics Group
Help us build what comes next.
Connect with H.A.G. about programs, partnerships, facilities, coaching, recognition, volunteer opportunities, or community support.